Leveraging customer service essentials for Sales/Support interactions via



Inbound Sales

Customer Service Representatives (CSR) deliver the needed product/service knowledge to successfully pitch sales or generate leads while conforming to Backend’s customer care ethics.


Outbound Sales

Our CSRs are engineered to encounter cold-calls, while still managing to endorse product/service and bringing in the maximum number of leads. We market USPs of the offerings and identify prospects.


Inbound Support

We value the essence of after-sale service and offer customer support par excellence. The relentless efforts of  our CSRs in actively resolving product/service queries are second to none!


Outbound Support

We perform all contact center activities pertaining to CSRs reaching out to customers, essentially to follow-up on issued tickets or to verify orders placed. No query is left unattended under our unmatched supervision.

Customer Interactions

Customer Interactions occur in various forms. Let’s look into these in greater detail:


Modes of Communication

Backend Agents have proficiency conducting conversations via all customer-preferred channels!

Inbound Services

Voice Call

Voice calls with the end-users define CSRs’ attentiveness and empathy towards resolving/address queries while backend agents always make the right impression on clients seeking support. Minimal disconnects and lesser chances of misinterpretation is what we encourage.

Our Agents’ vocal tone and choice of words calm frustrated customers down while steering the conversation towards query resolution. The CSRs are persuasive and at the same time let no interaction disconnect at a dissatisfactory note.

Email Support

End-users rely on email messaging to seek customer support, as it allows to structure thoughts while conveying a potential query. CSRs respond to email correspondences as per end-user convenience and instantly extract solutions to queries.

Backend respects the privacy of communication conducted with end-users and at the same time, archive customer interactions to refer back on individual queries. Our customer support via email, guarantees swift query resolution and prompt responses accordingly.

Email Customer Support


Live Chat

Backend’s most dynamic channel to seek customer support is undoubtedly Live Chats. One’s sure to expect immediate responses and swift resolution through this technological advancement!

It’s the interaction means by which business anticipate brand loyalty as it brings more customer satisfaction. End-users gain confidence over the power to reach out directly to a CSR, not having to standby for their turn and getting quick answers.

Our Values

You can always read-through the articles below to have a glimpse of exactly what we have going on inside the BackEnd facility!

Customer Satisfaction is a Priority!

Customer Satisfaction is a Priority!

Intro to Article: The customer service process, within any business model, is highly emphasized to retain customers. Whether these are…

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High tech systems

High tech systems

Intro to article: An infrastructure of high-tech systems and connectivity allows for instant processing of the overall workflow/operations. The technical…

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How we build a competent staff

Intro to article We engineer individuals to bring out their conversational abilities on text or on call. Due to the…

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